ATI is dead


Active member
I didn't know where to post this or if it had been posted yet but anyways...

AMD has decided to kill the ATI brand after a study showed that most people don't care much about it:

1) AMD brand preference triples when the person surveyed is aware of the ATI-AMD merger.
2) The AMD brand is viewed as stronger than ATI when compared to graphics competitors (presumably NVIDIA).
3) The Radeon and Fire Pro brands themselves (without ATI being attached to them) are very high as is.
From now on, it's only Radeon and Fire Pro.

The first non-ATI graphic AMD cards will be released later this year, but even the Wikipedia page has been updated with the news, showing ATI as "defunct" on August 30, 2010. [Techreport and Anandtech]

I'm never going to get used to saying AMD Radeon.


Master Poster
Thing is, it's not like the graphics cards wont be around anymore, it's simply a name change. And really, why would anyone care though? People know that ATI is actually AMD, so why wold we care about two letters lol.


History? its always sad to see a well known brand name disapear or just get mis-used like Atari