MSI trying to silence reviewers | PCSPECIALIST

MSI trying to silence reviewers

SpyderTracks

Huntsman
Moderator
MSI have been attempting to silence YouTube reviewers into withdrawing any negative opinions or even providing false data to show MSI products as better than they were found.

With this, they’ve offered payoffs to remove negatives or include bogus information, and in the extreme, have even threatened to sue the reviewers.

This blew up recently with a relatively small UK reviewer, TechTeamGB gave a very accurate and negative review of an MSI laptop.

All the bigger YouTubers have known this practice exists and are rallying around the smaller channels to expose the practice and try to get it stopped.

TechTeamGB original MSI Laptop review is here:

Larger channels defending TechTeamGB and exposing MSI further:



Based on this, I won’t be recommending any MSI products until they publicly apologise to TechTeamGB and the community at large and promise to stop these strong arm shady tactics.
 

Scott

Moderator
Moderator
Love the way GN simply didn't pull any punches. Fantastic support and shines MSI in an even worse light. My guess is the people responsible will currently be looking for another job.
 

Nursemorph

Spamtastic
Wow...didn't know MSI was anything like that...always thought they were a reputable company. Frankly, based on them doing that, not sure I will recommend anything MSI ever.....some products may be good but not from a company that appears to have zero ethics. You don't like the negative reviews? You make your product better!!
 

SpyderTracks

Huntsman
Moderator
Love the way GN simply didn't pull any punches.
That’s GN for you, they do crack me up, absolutely no messing. HWUnboxed actually used the term “we’re pretty p**sed off” which for HWUnboxed is pretty severe!
You don't like the negative reviews? You make your product better!!
Absolutely. And this is the whole point of 3rd party reviews, it’s not just for customers benefit, but they communicate directly with product teams to offer insights into correcting design flaws found on review samples which is why reviewers get early samples... that is in essence the entire purpose of a good partnership between company and reviewer. Obviously MSI have forgotten the basis of this relationship.

Big kudos to TeamTechGB for holding their ground despite pretty weighty threats. They instantly got a sub from me. We need more honest guys like that.
 

Scott

Moderator
Moderator
I was actually thinking about this more.

I wonder if there's a bit of a cultural disparity in play. Now, this is by no means a defence.... as I don't think there is one...... but what's seen as completely unscrupulous behaviour in the UK may be considered how business gets done in Taiwan. Spending money on perks, substantial money, has always been understood to be the norm. Red envelopes in China etc too.

It's one helluva misunderstanding though :)
 

Nursemorph

Spamtastic
The bloke in the Hardware Unboxed video may be right in thinking it was simply an over-zealous PR person stepping out-of-bounds....of course, if that were the case, then surely MSI management would realise that an apology and review would be what was needed instead of the silence that has been deafening. Difficult to know but, the longer it goes on with silence, the worse the damage to MSI's reputation
 
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