ok, i was speccing a pc on here and i was seeing the price difference between a i7 960 and a i7 970 now as pcspecialist dont have a component pricing list i had to check on OC and CCL, a i7 970 cost around £450 and the 960 around £240, now the price diff betweeen the 2 is £210, yet when you on the custom build page, when you select a 970 from a 960, the price shoots up around £400 instead of the difference between the 2, so as i see it, we are getting ripped off.