As I said i havent read about the product but U was pointing out that what you said about people being able to just go on google, do a bit of research and download the free good versions, isnt something that a lot of people would feel comfortable doing, and if this product does what those programs do but as an all in 1 solution for £35 then I think its worth it for those individuals.
i do agree with Tom, if it does something to the registry, it may have a backup, which novices would have no hope of finding or it doesnt have one, meaning they could have a broken computer on their hands that they obviously know nothing about and then this causes them to have to pay for a repair
id much rather pay for AV than this