• Unlock peak performance

    Only with AMD Ryzen™ Processors + AMD Radeon™ Graphics

    Ryzen Radeon logo

    Surpass ordinary play extraordinary

    Shatter any obstacle that stands between you and victory with the raw power and performance of AMD Ryzen™ 9000 Series processors. Our “Zen 5” core technology evolves with your needs, so you can go big today and tomorrow. With up to 16 cores and 32 threads, our proven platform makes your high-performance gaming possibilities limitless.

    amd ryzen logo
    Learn More

    This changes everything

    AM5 – up to 5GHz+4 – PCIe® 5.0 – DDR5 – 5nm

    Experience fast gameplay and advanced performance with AMD Ryzen™ 7000 Series desktop processors and AMD Socket AM5 motherboards. With up to 16 “Zen 4” cores and 32 threads, boost clocks of up to 5.7GHz4, and 80MB cache, AMD Ryzen™ 7000 Series processors keep you ahead of the game.

    amd ryzen logo
    Learn More

    Breakthrough Performance

    Experience unprecedented performance, visuals, and efficiency at 4K and beyond with AMD Radeon™ RX 7000 Series graphics cards, the world’s first gaming GPUs powered by AMD RDNA™ 3 chiplet technology. Immerse yourself in breathtaking visuals with the pinpoint color accuracy of AMD Radiance Display™ Engine and boost frame rates with AMD FidelityFX™ Super Resolution and Radeon™ Super Resolution upscaling technologies. 5,6

    amd radeon logo
    Learn More

    Recommended Specs

    Lafité® 16 AMD Pro

    Lafite-16-AMD-Pro

    From £1,230 inc VAT and delivery.

    • AMD Ryzen™ AI 7-350
    • Windows 11 Pro
    • 32GB Corsair 4800MHz
    • AMD® Radeon™ Graphics 860M

    Configure This Laptop  

    Recoil® 16 AMD Ultra

    Recoil-16-AMD-Ultra

    From £3,270 inc VAT and delivery.

    • AMD Ryzen™ 9-9955HX3D
    • Windows 11 Pro
    • 32GB Corsair 4800MHz
    • 24GB GeForce RTX 5090

    Configure This Laptop  

    Zircon Nova

    Zircon-Nova

    From £1,130 inc VAT and delivery.

    • AMD Ryzen 5 7600X
    • Windows 11 Home
    • ASUS® PRIME B650-PLUS
    • 16GB PCS PRO DDR5 4800MHz
    • 16GB AMD RADEON™ RX 7600 XT

    Configure This PC  

    Zircon Master

    Zircon-Master

    From £1,320 inc VAT and delivery.

    • AMD Ryzen 5 9600
    • Windows 11 Home
    • ASUS® PRIME B650-PLUS
    • 32GB Corsair VENGEANCE 5200MHz
    • 16GB AMD RADEON™ RX 9060 XT

    Configure This PC  

    Zircon Pro

    Zircon-Pro

    From £1,780 inc VAT and delivery.

    • AMD Ryzen 7 9700X
    • Windows 11 Home
    • ASUS® PRIME X870-P WIFI
    • 32GB Corsair VENGEANCE RGB 6000MHz
    • 12GB AMD RADEON™ RX 7700 XT GAMING

    Configure This PC  

    Zircon Supreme

    Zircon-Supreme

    From £2,750 inc VAT and delivery.

    • AMD Ryzen 7 9800X3D
    • Windows 11 Home
    • ASUS® ROG STRIX X870-F GAMING WIFI
    • 32GB Corsair VENGEANCE 5600MHz
    • 16GB AMD RADEON™ RX 9070 XT GAMING

    Configure This PC  

    Zircon Ultra

    Zircon-Ultra

    From £2,750 inc VAT and delivery.

    • AMD Ryzen 9 9900X3D
    • Windows 11 Home
    • GIGABYTE X870 EAGLE WIFI7
    • 64GB Corsair VENGEANCE 5200MHz
    • 16GB AMD RADEON™ RX 9070 XT GAMING

    Configure This PC  

    Zircon Goliath

    Zircon-Goliath

    From £3,360 inc VAT and delivery.

    • AMD Ryzen 9 9900X3D
    • Windows 11 Home
    • GIGABYTE X870E AORUS MASTER
    • 64GB Corsair VENGEANCE RGB 6000MHz
    • 16GB AMD RADEON™ RX 9070 XT GAMING

    Configure This PC  

    Enjoy increased gaming performance

    Activate your new rig with AMD Smart Access Memory™ technology using the combined power of AMD Ryzen processors and Radeon graphics cards. Smart Access Memory technology turned on enables a Ryzen 9 7900X processor to harness the full potential of the Radeon RX 7900 XTX graphics card memory, giving you on average 15% more gaming performance across select titles. 1,2

    amd radeon logo

    Even more gaming performance

    Get on average 2x more gaming performance across select games by combining AMD Smart Access Memory™ technology with AMD FidelityFX™ Super Resolution 2 technology, available when you combine an AMD Ryzen™ 9 7900X processor and AMD Radeon™ RX 7900 XTX and Radeon™ RX 7900 XT graphics cards. 3

    amd radeon logo

    RX 7900 XTX

    FSR ON (On Average 193%)

    Native 4K

    RX 7900 XT

    FSR ON (On Average 203%)

    Native 4K

    AMD Smart Access Memory ON with FSR ON

    Native Performance: AMD Smart Access Memory ON with FSR OFF

    amd+PCSpecialist
    1. Smart Access Memory technology is compatible with AMD Radeon RX 5000 Series GPUs or later, Ryzen 3000 Series CPUs or later (excluding Ryzen 5 3400G and Ryzen 3 3200G CPUs), AMD desktop kits (4800S Series and later), and an AMD 500 Series motherboard or later with the latest BIOS update available at the vendor website. OEM support is required. For additional information see https://www.amd.com/en/technologies/smart-access-memory. GD-178.
    2. Testing done by AMD performance labs November 2022 on AMD Radeon RX 7900 XTX, on 22.40.00.24 driver, AMD Ryzen 9 7900X processor, 32GB DDR5-6000MT, AM5 motherboard, Win11 Pro. Smart Access Memory ON vs OFF. Games tested at 4k: Forza Horizon 5 @Extreme, Borderlands 3 @Badass, Hitman 3 @Max , Assassin's Creed Valhalla @Ultra High, Horizon Zero Dawn @Ultimate Quality. System manufacturers may vary configurations yielding different results. RX-854
    3. Testing by AMD Performance Labs as of Dec 14, 2022, on the AMD Radeon™ 7900 XTX and AMD Radeon™ 7900 XT graphics cards with pre-release AMD Software: Adrenalin Edition™ 22.12.1 for Radeon RX 7900 Series (22.40.00.24 beta 27) driver with AMD Smart Access Memory enabled, on a test system configured with an AMD Ryzen™ 9 7900X CPU, 32GB DDR5-6000 RAM, MSI X670E Ace motherboard, and Windows® 11 Pro 2022 Update. B enchmark tests: Cyberpunk 2077, built-in benchmark test, 3840 x 2160, “Ray Tracing Medium” and “Ray Tracing Ultra” presets. Dying Light 2, built-in benchmark test, 3840 x 2160, “Ray Tracing” and “Ray Tracing High” presets. God of War, “Hunt with Atreus” benchmark test, 3840 x 2160, “Ultra” preset. Hitman 3, built-in benchmark test, 3840 x 2160, “Ultra” preset and ray tracing on. Red Dead Redemption 2, “Pass 0: Blizzard” benchmark test, 3840 x 2160, “Ultra” preset. Marvel’s Spider-Man Remastered, “Oscorp” benchmark test, 3840 x 2160, “Maxed” preset and “Maxed” preset and ray tracing “Very High”. Tiny Tina's Wonderlands, built-in benchmark test, 3840 x 2160, “Badass” preset. UNCHARTED: Legacy of Thieves Collection, “Sri Lanka Market” benchmark test, 3840 x 2160, “Ultra” preset. Performance may vary and is dependent on the FSR 2 quality mode selected. FSR 2 requires developer integration and is available in select games only. System manufacturers may vary configuration, yielding different results. RS-517
    4. Max boost for AMD Ryzen processors is the maximum frequency achievable by a single core on the processor running a bursty single-threaded workload. Max boost will vary based on several factors, including, but not limited to: thermal paste; system cooling; motherboard design and BIOS; the latest AMD chipset driver; and the latest OS updates. GD-150
    5. As of March 2022, Radeon Super Resolution (RSR) is compatible with Radeon RX 5000 series graphics and newer and works with games that support exclusive full-screen mode. AMD Software: Adrenalin Edition 22.3.1 or newer is required. For additional information, visit www.amd.com/rsr. GD-197/
    6. AMD FidelityFX Super Resolution (FSR) versions 1 and 2 are available on select games which require game developer integration, and is supported on select AMD products. AMD does not provide technical or warranty support for AMD FidelityFX Super Resolution enablement on other vendors' graphics cards. See https://www.amd.com/en/technologies/fidelityfx-super-resolution for additional information. GD-187
    7. AMD Noise Suppression works on AMD Ryzen™ 6000 Series processors with integrated graphics and newer, and AMD Radeon™ RX 6000 Series desktop graphics and newer. Noise Suppression requires AMD Software: Adrenalin Edition™ 22.7.1 and newer and may not install on systems equipped with Realtek ACP-based ANR. GD-213